Advertising can be said to be the
structured and composed non-personal communication of information, usually paid
for and persuasive in nature, about products, goods and services or ideas by
identified sponsors through various media and various methods.
These media and methods include but are
not limited to television, radio, newspapers, direct marketing, and sales
promotion.
Promotional packages are periodic plans or
strategies employed by manufacturers to influence consumers’ purchase of a
product. It is a form of sales promotion usually aimed at accelerating the
product’s movement from producer to consumer.
The target audience of product refers to
the segment of the market or the specific group of individuals to whom the
advertising message is directed.
The target audience of a product is also
known as the ‘primary market’ of the product.
Before the conceptualization of
promotional packages, an advertiser has to determine who the target audience of
that product is in order to know the best strategies to use in appealing to
their hearts.
An advertiser has to research into the
product, the consumers and the market in order to determine their demographic,
psychographic and geographic factors which in turn help in deciding on the best
ways to reach them (consumers).
Credit/Source:
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